We've done it, not just advised it
Every recommendation comes from a company we've actually run and grown.
Digital transformation — by operators
We don't just advise. We've built our own companies.
15 years launching, scaling and digitalizing real businesses — from e-commerce in 55 countries to Agadir's first dark kitchen. We put that experience to work for yours, from strategy to production.
Our approach
No slide decks. Results that actually run.
We digitalize what truly matters to your business — and we stay until it runs. Three principles, zero jargon.
Measurable gains
Time saved, costs cut, more sales — counted, not promised.
Foundations that scale
We build for your future growth, not for a demo that looks nice.
What we do
Where we create value
Sell more, and further
- E-commerce & international marketplaces (Amazon, CDiscount, Walmart)
- Brand strategy & private label
- Sales operations automation
- International expansion
Automate operations
- Process mapping and redesign
- Custom ERP and dashboards
- Automated invoicing, payroll and inventory
- No more re-keying or duplicates
Digitalize the customer experience
- Multichannel booking and appointments
- Seamless customer journeys
- CRM and loyalty
- Websites, apps and installable PWAs
Our impact
Numbers, not promises
- 15 years
- building and digitalizing businesses
- 70%
- time saved on digitalized processes
- 15,000+
- e-commerce customers served across 55 countries
- 3
- master's degrees in management and engineering (ULB)
Why The Swarmers
What makes the difference
Operators, not theorists
We've built and scaled our own companies. We know what works in the field.
Strategy + tech + ground truth
A rare trio: business vision, AI engineering, and operational quality control.
AI, made concrete
AI assistants, agents and automations deployed on your data — by an AI architect, not duct-taped together.
Measurable results
We talk numbers: time, cost, sales. The rest is noise.
Work
Transformations that speak for themselves
Fatima's Garden
International e-commerce
- 15,000 customers across 55 countries
- Operations fully automated, from order to delivery
- Private label division supporting 50+ brands
Soglama
Food industry & export
- Centralized ERP for an anchovy cannery
- Export invoicing, EACCE packing, payroll & social security automated
- A single entry propagates the whole flow
Labo El Allali
Healthcare & patient journey
- Patient platform + app (booking, results, bilingual FR/AR)
- 70% less time writing procedures
- End-to-end digitalized journey
Coralia Beyond Ocean
Hospitality & tourism
- Multichannel booking and automated guest journey
- Occupancy up from 50% to 85%
- Revenue doubled in 18 months
Testimonials
Trusted by our clients
We've worked with Fatima's Garden for 3 years on our natural skincare range. The digital transformation of their supply chain is impressive — our orders are processed in real time, with full traceability. Thanks to their infrastructure, we grew our Moroccan range across Europe with zero friction.
Hassan's expertise was decisive in our success. He designed an infrastructure that lets us handle hundreds of orders a day frictionlessly. Our customer satisfaction reached 98% and operating costs dropped 35%. His grasp of the business, beyond the technology, makes all the difference.
The transformation Hassan led revolutionized our hotel management. Our occupancy rose from 50% to 85% thanks to multichannel integration. The digitalized guest journey clearly sets us apart. Measurable result: our revenue doubled in 18 months.
The system Hassan put in place transformed our efficiency. The 70% cut in document processing time lets us focus on our core work. His training method ensured rapid adoption by all teams. An investment that paid for itself in under 6 months.
The founder
Hassan EL ALLALI
Hassan has spent 15 years building: Fatima's Garden (e-commerce, 55 countries), BOWL.MA (dark kitchen), Coralia (hospitality), and digitalizing manufacturers and labs. Triple master's graduate of ULB Brussels (management + engineering), former engineer at TotalEnergies. He now leads a small team of operators — strategy, AI, audit — focused on your transformation.
Meet the teamKey expertise
- Strategy & business development
- Digital transformation
- AI & cloud integration
- Change management
Ready to move up a gear?
Book a free 30-minute diagnostic. We'll tell you honestly whether — and how — we can help.
Book a free diagnostic